Revenue Share From Ringback Tones Has Increased Nearly 50 Percent Since Q3 2005 With Chamillionaire’s “Ridin’” as the No. 1 Ringback Title. Realtones account for more than three-fourths of consumer spending on music ringtones to personalize their phones, according to ThinkTank Software, the leading provider of performance measurement information to the mobile industry. ThinkTank Software’s latest quarterly Mobile Ringtone Report shows that mono and polyphonic ringtones now account for only 12 percent of consumer spending on music personalization products, down from nearly 30 percent in Q3 2005. Ringback tones, which were launched in late 2004, now account for 11.5 percent of consumer spending in this category, an increase of almost 50 percent since last year.
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