<p>On contacting the trade show’s management you will receive further factual information about the event, which should include a floor plan showing how the <strong><a target="_blank" href="http://www.thetradeshowedge.com/trade-show-exhibit.html">trade show exhibit</a></strong> area is divided. Rental charges will also be included as well as an application for space. Also included will be promotional material about the trade show, which you should look at carefully.<br /> <br /> When selecting booth space there are many factors to consider.<br /> <br /> Your <strong><a target="_blank" href="http://www.thetradeshowedge.com/trade-show-exhibit.html">trade show exhibit</a></strong> space requirements should correlate to your:<br /> <br /> (1) show objectives,<br /> (2) what you are selling, and<br /> (3) how you plan to generate leads and conduct business at your booth.<br /> <br /> There are two basic stand choices at most trade shows, the floor space-only, for which you rent floor space and arrange your own stand design and construction and, the shell-scheme booth which is provided by the show organizer. In general you'll find that shell space costs 10-15% more than space only. One trap, which many exhibitors taking the space-only or free-build option fall into, is to book a stand site without any real appreciation of how much it will cost them to fill it. The cost of the space only stands represents, on average, only 20-25% of the total stand cost. It's possible that the booth design and construction can account for a hefty 40-50% of the trade show budget and sometimes more.<br /> <br /> One of the most common mistakes made by exhibitors is that they miscalculate the size of the booth space they need to effectively attract the number of prospects they would like to obtain.<br /> <br /> It is suggested that if you only have one or two sales persons in an exhibit space then you should not book spaces over 200 square feet in size.<br /> <br /> A comfortable area for people is 50 square feet for each salesperson at your booth, which is enough for your salesperson and his or her visitor. Another way of defining staffing space is to allocate about 30% of your booth area for your representatives<br /> Don’t forget that your exhibit structure also takes up space as well as tables, chairs, desks and products. You must add this space to the space you need for people to get the total size of your booth.<br /> <br /> Here are some other guidelines to help you determine the amount of space you require:<br /> Rather than having a wide variety of products on your booth you should select a few of your top products. These products should be ones that you really want to promote. By having just a few products you will be able to display and sell them more effectively.<br /> <br /> Once you have selected which products you’d like to promote, you’ll be able to then determine how much space you’ll need to adequately show them.<br /> <br /> However, you will still have to identify how much space you’ll need for such as things as tables, chairs, computer stations, etc which are required to look after your visitors and promote your products.<br /> <br /> Too little space – your booth will be crowded – thereby discouraging visitors. Too much space and not enough salespersons will cause visitors to get tired of waiting and leave your booth for other exhibitors.<br /> <br /> How much <strong><a target="_blank" href="http://www.thetradeshowedge.com/trade-show-exhibit.html">trade show exhibit</a></strong> space do you need? Well, you need as much space to ensure you achieve your objectives and no more.</p>
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