Many prospects and clients ask SEO specialists to prioritize their organic optimization strategies. What’s the most important component of a successful SEO campaign? Is it keyword selection and placement? How essential is link development? But where does it fall in the list of priorities? Every SEO expert will give you a different answer. However, the importance of the following 3 components is accepted by nearly all search engine optimization specialists.
* Keyword-rich text.
The majority of a website’s pages should contain the words and phrases that the target audience types into search queries. Pages should appear somewhat focused on these essential keyword phrases, and the phrases should be featured prominently on the page. Otherwise, the page will not convert well or receive consistent search engine traffic over time.
* Information/site architecture and page layout.
Search engines and end users must be given an easy access to keyword-rich content. How multimedia files, graphic images and text are arranged on a page tells search engines and website visitors which content the site owner believes is most important. Technical architecture and URL structure figure into that as well.
* Link development
Commonly referred to as link popularity, this is the number and quality of objective, third-party links pointing to a URL or website. Of course, not all links pointing to a website are objective, third-party links, but those types of links aren’t always the most credible.
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