The question now: Does the pushback against Google mark that turning point when a successful company's power starts to work against it? Could be. "Ecosystems always organize to curtail entities that get too powerful," notes Geoffrey A. Moore, author of The Gorilla Game: Picking Winners in High Technology and a managing director at corporate strategist TCG Advisors. As a result, Google may need to change some of its more aggressive tactics to ease the fear it engenders. Says Jeremy Crane, director of the search group at Web information service Compete Inc.: "A lot of people are rooting for others to provide alternatives."
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