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Have you heard it? There's a buzz like never before on the Internet. Everyone is talking about Web 2.0. If you're like many people, you may think it's a marketing gimmick and quite an overused statement. If so, you would be at least partially right. Fortunately, there's another side to the story. Underneath all of the chatter is a concept that is even more powerful than the hype that surrounds it. The concept of Web 2.0 started as a conference brainstorming session between O'Reilly and MediaLive International. During their discussion, they analyzed the companies that had survived the dot-com collapse. Interestingly enough, many of these companies had quite a few things in common. Was there a connection? Was the dot-com crash a turning point for the web? O'Reilly and MediaLive believed so. And therefore, Web 2.0 was born.

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