A landmark study from the HP research department finds that social bookmarking is less about sharing than we thought. A large portion of the tags on del.icio.us used by the study group to describe documents on the web were self-referencing (ie mycomments) or for self-organising purposes (ie toread). As an example, in the last 15 days, over 30,000 links had no tags in them, suggesting that they were less for sharing than for self-tracking.
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