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# Creates a testing culture. Admittedly, TiVo's culture is already user-focused on the product side; until this exercise, however, the company wasn't particularly user-focused on the Web side. After seeing the testing cycle results, the company committed to user experience across the board. "Now, user experience is key," says Schmidt. "It has changed how we structure all Web projects moving forward. Each new [Web] project will have the same level of UE testing as products."
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