From recent drops in PageRanks of various websites, another waves of discussion was started and the owners of websites who lost their ranks on Google were stunned initialy but when they recovered from the shock, they pointed their fingers to the SEO guys. Anyhow, after these shock question was raised that; Is There Still Any Importance of Incoming Links for Google?. In answering this question we found rumours again. So, I myself as new SEO student, tried to find answers and I found following notes from google.
(Following comments are copied from googleÂs page google.com/technology/index.html and printed here only for your information)
Google Still Says:
ÂPageRank Explained
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual pageÂs value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves Âimportant weigh more heavily and help to make other pages Âimportant.
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