Many of you know I've been exploring the possibility of pulling together a Totally Wired conference. I've been talking to a bunch of different people trying to get a reality check on whether it's possible, how to do it without losing money, what will entice people to come and companies to sponsor, etc. I had mapped out three different tracks reflective of the three different types of Ypulse readers: Marketing, entertainment/media and education/society. I was very lucky to have had lunch with entrepreneurial guru Guy Kawasaki yesterday, who gave me some very helpful advice: Keep it simple.
This helped me to focus on what my personal goals for doing this conference are:
1) A bigger mashup - bringing the ideas and themes I've been blogging about on Ypulse and in the book Totally Wired to life with a diverse group of marketers, media folks, technologists and education/non-profit folks who wouldn't normally be at the same conference together.
2) Offer lots of time/opportunities for people to join moderated table discussions (think breakfast, lunch, coffee breaks) almost like mini-mashups based on whatever topic interests you.
3) Not lose money.
Pretty simple. Guy suggested planning a one day event with no separate tracks (something for everyone) and having it on a Silicon Valley campus (of one of the big tech companies) vs. a hotel, but with plenty of hotels nearby. I dug it -- will help with goal number 3.
So my plan is to scale back and begin reaching out to some of you as potential speakers/moderators. I want to put together a tentative program that I can take to potential sponsors. Stay tuned for more updates...
P.S. To my Los Angeles area readers: Which Mashup would you be more interested in going to?
The Future of Teen TV (with folks from The N, Veronica Mars, MTV's Laguna Beach, YouTube/MySpace)
How Teens Are Reshaping The Music Industry (with music industry exec, an artist teens helped to break, MySpace Music person, music blogger, etc.)
Please either post a comment or email me and let me know.
Posted by anastasia
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