I will recount the days following our launch, the cocaine like high and subsequent crash of the Techcrunch effect, the final analysis on whether Riya's technology worked, the feedback we recieved from users, the competitors we beat (at least in traffic), the flaw in the Riya business strategy we uncovered, the crisis it precipitated, the concern I developed for the entire Web 2.0 industry as the numbers rolled in, the search for a new strategy as Azhar, Burak, and I sat in a conference room for almost 10 days straight, the customer data that lead us to a counter-web 2.0 and counter intuitive strategy, the board meeting and debate about it, and the first execution around it.
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